As a previous membership marketing coordinator at a state society, I know firsthand how important your members and their professional development are to your organization. But sometimes reaching them wherever they are with your continuing education content can be difficult. Since working at Rustici Software, I have seen how we help associations, like AICPA, American Bankers Association, American Chemical Society, IFMA and Humentum, with solutions to overcome that same content distribution challenge and increase non-dues revenue by being able to reach more of their members.
Creating, sharing and maintaining valuable and accurate continuing education with your members is critical, but without the right tools, this can quickly become time-consuming and labor-intensive. When you’re working with multiple learning platforms and members using different systems, sharing access to training can become complicated quickly. Is your content compatible? Can the systems communicate? And if your professional association supports a high compliance industry, accurate information becomes even more critical. In addition, tracking how your members are using your content provides valuable insights into what subjects and content resonate the most with them.
You need a strategy for handling the various system behaviors and member experiences you’ll encounter. Our Meeting Your Members Needs: How Associations Can Streamline Content eBook will help you better understand the technical considerations for distributing continuing education across multiple systems, including content delivery and course version control. You’ll gain insights into implementing a plan and the tools needed to effectively expand your training content reach and measure results while learning to navigate the various technical hurdles you’ll encounter along the way.
Want to know more about our distribution solutions for associations? We’re presenting at ASAE LMS Demo Days on September 27, 2023, at 9:30 Central time.
We understand the unique needs and challenges associations have, and we’re happy to help you discover solutions for your association as well.
